For the past 10 years hypnotherapist, Dr Bruce Alexander, has been successfully treating men and women for alcohol addiction using clinical hypnotherapy. Alcohol doesn’t only poison the body it also poisons self-esteem and self-identity. Client and therapist work together to establish realistic and achievable goals. These goals are built upon, over a period of time, until the final goal is eventually achieved. In this way self-esteem is boosted rather than degraded by setting unrealistic goals.